I’m a performance coach with over a decade of experience helping people transform their fitness, performance, and confidence, from complete beginners taking their first steps into training, to athletes competing at the highest levels of endurance sport.

My background is built on depth, not shortcuts. I’ve invested over A decade into my education and continued professional development, earning two First-Class Honours degrees in Psychology and Sport & Exercise Science, alongside three Level 4 and five Level 3 coaching qualifications. This allows me to coach not just what to do, but why it works and how to apply it sustainably in real life.

Before coaching full-time, I competed as an elite rower and later became an eight-time national triathlon champion, giving me firsthand experience of elite training environments, pressure, setbacks, and long-term performance development. I’ve since coached athletes up to Olympic-standard pathways, while also holding senior management and leadership roles within the coaching industry.

What truly defines my approach is the blend of science, psychology, and lived experience. I understand that progress isn’t just physiological. It’s behavioural, emotional, and contextual. That’s why my coaching focuses on building resilient athletes and healthier humans, not just short-term results.

I offer both online coaching and in-person personal training, ranging from accessible monthly support to fully immersive, year-long performance programmes. I work with clients aiming for lifestyle transformation, significant weight loss, and competitive success in triathlon, Hyrox, and hybrid endurance sport, including those targeting podium-level outcomes.

Whether your goal is to change your relationship with training, rebuild confidence, or pursue elite performance, my role is to guide you with clarity, structure, and accountability. Every step of the way.